UX Design Project:
Lilo Grocer
Course
INF2191 User Interface Design
Role
UX Designer
Date
01/2023 - 04/2023
Platform
Website
Tablet
Tools
Figma
Photoshop
Procreate
Method
Interface Design
Graphic Design
The Pitch
“It’s like Blue Apron for local groceries.”
Overview
Little Local (LiLo) Grocer is a locally focused meal kit website. Users choose recipes online and have the ingredients bundled together and delivered to their homes. LiLo Grocer differs from other meal kit websites because the kits are purchased and bundled together on an order-by-order basis using stock from local grocery stores and suppliers. Businesses submit recipes themselves based on what they usually have in stock.
Monetization
Revenue is generated through in-website advertisements and a percentile service fee taken off of every sale. Users can also pay extra for premium perks, such as priority delivery, on an order-by-order basis.
Audience
The primary audience for LiLo Grocer is professionals with disposable incomes who are adventurous towards cooking but limited on time. Secondary audiences include those interested in supporting local businesses or making positive changes in their eating habits.
Color Palette
Persona
Landing Page
Desktop
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Tablet
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Explore a Product in Details and Add to Cart Workflow
Explore Premium Plan and Subscribe Workflow
Critique
More Project
© Kehan Tan 2024